The Hand Hygiene campaign was created following an organization wide initiative to increase hand sanitation. A large amount of people either do not wash their hands properly, while some at all. Our goal was to bring awareness to this issue increase hand washing compliance to 80%. The goal was met much earlier than anticipated with the help of this highly visible campaign.
Our goal was to create a visual style that would be a quick read for viewers as they walk through the hospital and use the restroom. The bold, colorful design with graphic hands and soap was well received and created awareness of the issue. The campaign included digital and printed materials such as posters, flyers, computer desktop displays, banner ads, soap dispenser stickers and shuttle decals.