Open Enrollment Campaign | UC Irvine Health
Open Enrollment is an important period of the year for many healthcare institutions as at this time when patients chose where they will receive their healthcare. For this campaign, the goal was to increase the number of patients choosing UC Irvine Health and its doctors for their primary care. The marketing goal was a 40% growth of members. That goal was exceeded with a 120% growth from the prior year. The Here | Now campaign is confident and boldly states that UC Irvine Health provides the best care and is ready for patients to choose them. The campaign included printed and digital advertisements, mailers, brochures and flyers.